Facebook on the street

 

What it is                                                                                                                                                                This is the login screen of facebook projected in the show window of the Men at Work in Eindhoven. A keyboard is coming out of the window so you can log in. When you're logged in you can like the facebook page of Men at work, so it is a publicity stunt really, but it's original. 

Why it's cool                                                                                                                                            It's cool to see how more and more shops are using social media to get to their target group, and this is a special way to do it. Because it was outside the shop it was available for everyone, and who isn't curious? So all ages and target groups are noticing this, and this will help Men at work get more publicity and attention.
The more likes the more consumers will get Men at work news on their facebook page. A smart way to inform the people about man at work and with that getting more customers.