Friday 1 July 2011

Neofastfood


What it is                                                                                   
Even the patriarch of the traditional French kitchen, Paul Bocuse gave up his battle against fast food, to open – how ironically – his own fast food restaurant in the culinary city Lyon, ‘Quest Express’.   And New York’s celebrity store ‘Le Bernadin’ has organized a special family-style fried chicken night on mondaynight.
After years of being part of the underground scene as a result of having a bad and mostly wrong fatreputation, fastfood revives. Slow food goes fast. We want fastfood but in a healthy, fresh, often biological neoluxurious varation, straight from the world’s streets on your designer plate.                                                                
However everything in this world has to be faster and healthier, fast food had never had the image of healthy. It didn’t exist that fast food could be healthy too. Many begin to understand it and a new generation of fast food restaurants has been born.                                                                                                                                                Cook Gordon Ramsey even started his own fast food-show ‘The F-word’ and he wrote the book ‘FastFood’.                                                                                                                         Even Marc Veyrat with all of his biological food is ‘going fast’. And lots of restaurants follow (like Pizza hut, Burgermeester, Vapiano, Maier-Peveling’s)
New are the so-called foodtrucks who mostly drive through the big city’s of America, and apprise via twitter on which corner in which street they are selling their a la minute fresh made neofastfood, such as Korean ribs. The snacks travel across festivals, markets and events with upmarket healthy snacks, which you can get from vending machines a.k.a a converted Citroën van. (source:www.talkinfood.nl www.delekkeretrek.com)


Why it's cool                                                                                                                                           Because obesity is a growing problem in this world, people need to change their habits and eat healthier food. But we also live in a stress society and people want anything, anywhere at any time, as fast as possible because they have to go on with their busy lives. As a result of this they will eat fast food, which, most of the time, contains french fries and burgers. Because of neofastfood we can eat healthy quality food, but we can still move on with our busy lives. It's the perfect solution for the people with fast lives but still want to be healthy and skinny.

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