Catalytic Clothing

What it is
Catalytic Clothing is a fashionably calm technology that aims to tackle air pollution by embedding a substance in the clothing that purifies air when you wear it. 
The purifying effect is established by treating clothes with a photo-catalyst that is able to break down air borne pollutants from industry and motor vehicles. This photo-catalyst can simply be added to your clothing in a normal laundry procedure.
It almost all sounds too good to be true, until you read that a significant reduction in the level of air borne pollutants in a large city such as London will only be achieved if, for every meter of pavement width, 30 people wearing catalytic clothes walked past each minute – unsure if you can still breathe in such a crowded space. Nonetheless we must applaud the symbolic power of the concept. And luckily, the photo-catalyst can also be added to paints, cements and paving stones.


Why it's cool
This is a great breakthrough for sustainable technology because it's so easy to add the photo-catalyst to the normal things in life and it will not be necessary to create a whole new complicated structure. If simple things like clothing and paving stones can make the air cleaner, a whole new world opens up. A fresh healthy environment in the middle of the city. This is something no one ever thought was possible. The air in big cities was generally very dirty, and this is a great solution for it.
It will make cities healthier and by that it will also make the residents healthier in body and mind.




source: http://www.catalytic-clothing.org/