What it is
Although there are crosswalks and traffic signal systems, many accidents occur because many pedestrians ignore the signals. By this traffic light the designer Li Ming wants to overcome this problem
by visually improving the system and add an experience to it. It is a traffic light with movement instructions to make the waiting less boring and more of an investment in your own body and condition.
Why it's cool
Because waiting time is for most people meaningless time, Li Ming wanted to make the waiting time meaningful, it will become fun exercise time. It also contributing to the movement of people because a lot of people don't have the time to exercise, for instance the urban nomad who travels through big cities, he will get his exercise by walking to a cafe a few blocks away, by the short work-out at every traffic light.
Because this concept is just an addition to an existing concept (the traffic light) it is less hard to implement and it is also accessible for a lot of target groups at the same time, because everyone needs to exercise and move, and why not in the time we wait and don't have anything else to do.
source: http://www.designboom.com/weblog/cat/8/view/11342/traffic-light-by-li-ming-hsing-design-for-all-competition-shortlisted-revealed.html
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