How do you make a good childrens app? That's the question with which I went to Amsterdam with Thursday, October the 25th. Cinekid and Mijn Kind Online were organizing an expert session about apps for children in the 'KunstENhuis' in Amsterdam. There is a steady increase of children who use mobile applications. How can we encourage the potential and the opportunities of mobile apps for kids in a positive way?
Step 1 The Objective
Eline Kwantes from Dromenkroon speaks of the different steps you need to take to develop an app. Eline showed us an example of an app she's developing right now, with the KidsVitaal foundation. 'An app always starts with a goal', says Eline Kwantes, 'the goal of the app we are working on is: awareness and behavioral change among children in terms of a healthy lifestyle.
Stap 2 The idea
A logical way to achieve a healthier lifestyle among children would be banning advertisements of fast food restaurants like MacDonalds or candy manufacturers like Haribo. The commercials of such brands are always very well conceived. But wouldn't it be nice if, instead of prohibiting the fast food commercials, we could make an even better commercial to acclaim healthy food? Wouldn't it be nice to bring vegetables to the attention in a very positive way!
'Groentenmans'
The app 'Groentemans', which basically means greengrocer, that Eline Kwantes is developing with the KidsVitaal Foundation, is based on the children's book ˜De Buitengewone Opmerkelijke Dagboeken van Gregor Groentestein", which means; The extraordinary remarkable journals of Gregor Groentestein". A book about a boy inventor and that transforms his vegetables into living friends.
Stap 3 The budget
Holland is a small country with a grant culture which allows us to realize great initiatives. However, with a small amount of money we can also achieve great things if we use our creative minds. With a limited budget we look for creative solutions that help us to realize great ideas.The app 'Groentenmans' has been lucky enough to have found a great sponsor: The 'Fiep Westendorp Foundation'.
Stap 4 The Strategy
When developing the app Eline Kwantes has worked together with several parties. But the main party is of course the children themselves. The foundation Kids Vitaal visited a group of children and asked them the question: How can we make vegetables exciting? Without telling the children that they already had designed some of the concepts for the app, including a variety of funny characters around the different vegetables, the children started drawing their first ideas.
Miss & Mr. Carrot
The ideas of the children confirmed the suspicions of KidsVitaal and the designs they were working on. Almost all the children had come up with characters like Miss and Mr. Wortel, baby sprouts and so on. Eline says that, by involving the children, she got the right insights to know how to make vegetables as exciting as possible for children. Also she learned that she has to take into account that it is important to ask the same amount of boys as girls about how to make vegetables exciting, because they have very different ideas. 'If you want to reach both girls and boys you do have to take them both into account', says Eline Kwantes.
Creation, experience, implementation
It is clear that the app must focus on humour, because a serious story about eating vegetables is something no child would want to read. The app should be fun to play with and it should remain challenging. This way children are more concerned with vegetables in their heads and they will think of vegetables in a more positive way. The app 'Groentenmans' starts with the creation: the children can customize a vegetable of their choice. After that a bit experience is added: you can bring your vegetable to life and check out what it does. What it does depends on the accessories you put on your vegetable character. The third aspect of the app is the implementation: here you can read recipies you can cook with the different vegetables. This way KidsVitaal hopes that children will also use the app in the kitchen to cook healthy meals.
Tips in a row
1. Always start with the formulation of an objective.
2. When you focus on humour a usually boring topics (like vegetables) a lot more fun
3. Always involve your target group in developing your app
4. Be creative with the budget you have at your disposal
3. Always involve your target group in developing your app
4. Be creative with the budget you have at your disposal
5. Use the knowledge and expertise of your partners
6. Don't immediately show your own ideas to the target group. First ask them how they would approach the target.
6. Don't immediately show your own ideas to the target group. First ask them how they would approach the target.
7. Think of the target group beyond just children and a certain age. There is a huge difference in interests between boys and girls.
Always inform the parents so they what the app is about and what their children can do with it. This way you create awareness and parents can stimulate their kids to use the app.
Always inform the parents so they what the app is about and what their children can do with it. This way you create awareness and parents can stimulate their kids to use the app.
Originally I wrote this blog for Jong & Je Wil Wat, I translated it especially for this blog.
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