´Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.' With these sentences Dove introduces its new campaign: Real Beauty Sketches.
On Monday, the soap brand whose “Real Beauty” campaign has won praise for featuring women of all shapes and sizes posted a new ad on YouTube that teaches an important lesson about how women view themselves compared to how others see them.
The short documentary features Gil Zamora, a former forensic sketch artist for the San Jose Police Department, who draws portraits of several women without seeing them, only based on their own descriptions of how they think they look. He prompted them to detail everything: hair length, facial structure, and their most prominent features.
Each woman was asked before the social experiment to spend some one-on-one time with one of the other participants. The forensic artist then drew portraits of the same woman according to the stranger’s description about her. At the end of the video you can see how much they look alike. The differences are remarkable.
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