Friday 26 April 2013

Secret advertising against child abuse

Spanish organization 'Aid to Children and Adolescents at Risk Foundation' (ANAR) is commited to preventing child abuse and has come up with a concept to reach out to the victims in a safe and secretive way. ANAR created an advertisement that displays a different message for adults than it does for children at the same time.
The secret behind the ad is lenticular top layer, which shows different images from different angles. So when a tall adult looks at it they only see the image of a sad boy and the message 'Sometimes, child abuse is only visible to the child suffering.' But when a child will look at the add, from a lower angle, it will see that the boy has bruises on his face and the message reads: 'If someone hurts you, phone us and we'll help you' alongside the phone number of the ANAR foundation.

The ad is designed to empower kids to take matters into their own hands, particularly if their aggresor is right next to them when they stand in front of the ad. A great and worthwile use of lenticular images, as long as the video below isn't seen by all the child molesters as well. 



Source: click here

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