Secret advertising against child abuse

Spanish organization 'Aid to Children and Adolescents at Risk Foundation' (ANAR) is commited to preventing child abuse and has come up with a concept to reach out to the victims in a safe and secretive way. ANAR created an advertisement that displays a different message for adults than it does for children at the same time.

The secret behind the ad is lenticular top layer, which shows different images from different angles. So when a tall adult looks at it they only see the image of a sad boy and the message 'Sometimes, child abuse is only visible to the child suffering.' But when a child will look at the add, from a lower angle, it will see that the boy has bruises on his face and the message reads: 'If someone hurts you, phone us and we'll help you' alongside the phone number of the ANAR foundation.

The ad is designed to empower kids to take matters into their own hands, particularly if their aggresor is right next to them when they stand in front of the ad. A great and worthwile use of lenticular images, as long as the video below isn't seen by all the child molesters as well. 

Source: click here

Blogilates

Because of the crisis also youngsters have to be more creative as it goes for spending their leisure time. Not everything is affordable any more and the gym subscription is one of the first things to cut back on. But this doesn't mean youth don't exercise any more! In addition to running in the open air and Insanity there is an increasing offer of healthy/sport/lifestyle blogs that can help you to manage your weight, strength and fitness. An example is Blogilates, a website that focusses on young women who want to live a healthy lifestyle. The website offers video workouts, healthy recipes and even training schedules, completely for free.

Lease a Jeans

At 'Lease a Jeans' you can lease a second hand jeans when you pay €20 once and after that €5 a month for a year. The jeans will still be property of the shop MudJeans (which is the initiator of this concept), but you can wear it for a year.

After a year you can decide to

1.Send it back to Mud Jeans

2.Trade it for another one

3.Pay €5 deposit for 4 more months and after that you can wear the jeans as long as you want. After that you can bring it back to the shop when you’re buying a new Jeans. You will get a discount of €20 on your new one.

MealKu

Mealku is an example of a service that can provide you with good food for a small price. For €10 a month you can order food from (amature) cooks in the neighbourhood. A deliverer picks the food up and brings it to the customer. You can order food with Ku’s, which you can earn by cooking meals yourself for other MealKu members. This platform is in particular about cheap and good food.

Thuisafgehaald.nl

Thuisafgehaald.nl is the Dutch version of MealKu, except there is a social aspect about this concept. You have to pick up your ordered food yourself, so you get in contact with the cook. The cook decides the price of the meal and if you pick up your meal there’s always some time for a little chit chat. People who are alone, but do like to cook big meals are very happy with this concept. They can practice their hobby and meet new people at the seem time.

Deelit

The website Deelit is created by students of the technical university of Eindhoven. It is a website where you can share stuff with locals, such as tools, books, a lawnmower, a barbecue but als clothing for a prom or something. The idea is to loan the stuff to eachother instead of buying new stuff that you will probably use only once.

Crisis, a hole in the market part 2

I want to show you trends and concepts resulting from the crisis. Because one of the biggest events of this time is of course the economic crisis. It affects the whole world in a certain way and therefore it is a societal trend, also known as a megatrend. This means it creates and affects consumer and market trends.

Resulting from the crisis two effects have occured: localisation and creativity. Because of the crisis more and more creative ideas are popping up to make the crisis more tolerable. We still want to satisfy our needs so we come up with the most creative concepts to be able to still live our lives in comfort and with fun. I’m going to show you some examples of products, initiatives, concepts tat underpin these consumer trends.

I named those two trends Local Sharification + Creative crisis. Of course the crisis led to a lot more trends, but I’m going to outline these two for you today. In this blog I'm going to show you some manifestations of the trend Creative Crisis. Click here to read my blog about Local Sharification.

'De Basis' in Amsterdam is  restaurant where you can bring your own meal. This way you can go 'out to dinner', but in a cheap way.


See the other examples here and here.