What it is
This is a campaign of an Italian advertising agency for the promotion of the 'Casino Di Venezia'. They have turned a traditional luggage claim belt into a giant roulette wheel at Venice Marco Polo Airport.
This is a campaign of an Italian advertising agency for the promotion of the 'Casino Di Venezia'. They have turned a traditional luggage claim belt into a giant roulette wheel at Venice Marco Polo Airport.
The agency has successfully spotted a real good place for their campaign. A good spot indeed, as people spend about 10 to 15 minutes (sometimes more!) staring at the belt while waiting for their luggages. This way they will pay more attention to it and will wonder why it's their. Therefor it's very important to show a recognizable logo and for instance the website.
'Casino Di Venezia' is doing this right and that's why their visits increased with 60%.
'Casino Di Venezia' is doing this right and that's why their visits increased with 60%.
Why it's cool
This is an example of how a company adds an experience to what they're offering to the customer. The Venetian Casino visits increased by 60% since the eye catching ad appeared at the airport, and that's not for nothing.It’s what you get for doing an original ad, with good visibility, a good sense of humor and an experience for the customer.
source: http://www.oddee.com/item_97088.aspx
This is an example of how a company adds an experience to what they're offering to the customer. The Venetian Casino visits increased by 60% since the eye catching ad appeared at the airport, and that's not for nothing.It’s what you get for doing an original ad, with good visibility, a good sense of humor and an experience for the customer.
source: http://www.oddee.com/item_97088.aspx
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