Young entrepreneurs
People who are very good at creating jobs are youth. In addition to the change in working environment and lifestyle, there is a big change in the average age people start their own company. As explained in the previous paragraph unemployment is an increasing problem in Europe. Also young people barely figure in the labour market when they are graduated. The striking thing is that young people, after being rejected for several jobs or when they can’t seem to find one, create jobs themselves in a very creative way. Young people try to fill the holes in the market with their knowledge of social media, computers, internet and other principles they grew up with and that are perfectly normal and clear for them. Also in marketing youngsters are welcome guests, because businesses are really looking for creative and open minds to advice them about their marketing campaigns and strategies. All jobs that have roles to play for youth. Youngsters start up their own company to take matters into their own hands. In the last 5 years the number of young entrepreneurs has increased with almost 40%. A big increase in times of crisis[5].
Working from home
A result of the change of people’s working lifestyle is the alteration of the traditional roles in family life. Families now most of the time consist of two working parents. Therefore it is not very pleasant to both have a 9-to-5 job at the office 5 days a week. However, it is really necessary to work both because taking care of a family and a home is more expensive than ever. It is therefore becoming more common that parents can work partly at home. This way they can still take care of the kids, be in time to pick them up from school and work on flexible hours. For example they can work in the evening when the children are sleeping and play with them during the day. A 9-to-5 job could never make this possible.
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