IBM is a company who is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities easier. IBM has worked together with Ogilvy to achieve this, by letting their ads appear in a smart and convenient way.
The advertising campaign is called “People For Smarter Cities”. A series of billboards has been conceived to give a value to it, offering passersby to sit or shelter. To discover in the following video.
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