Sometimes you just feel in need for some positive attention. And sometimes it doesn't even matter if it is from a close friend or someone you barely even know. It could be a hug, a compliment, a pat or some kind words to hearten someone. Wouldn't it be great to receive warm hearted words at a moment and in a way when you least expect it.
Hannah Brencher is such a person that believes in the power of pen and paper, and has started a global initiative that encourages strangers to exchange love letters.
More love Letters
Hannah Brechner has always loved that her family communicates via handwritten letters. In October of 2010, she began writing love letters intended for strangers and tucking them away in libraries and cafes across New York City, for people to randomly discover. Soon, she offered on her blog HannahBrencher.com to write a letter to anyone who needed one. Over the next year, she mailed out more than 400 hand-penned letters. Today she runs The World Needs More Love Letters, a letter exchange dedicated to connecting strangers across the globe through the art of letter writing.
Old-fashioned loveIn addition, Brencher works as a copywriter and creative consultant, helping brands inject human touches into their communications plans. This way she responds to the trend 'Random act of kindness' that describes our need for qualitative attention for eachother and giving and receiving pure old-fashioned love being more important than ever, since we live in a world where we don't often relax and where we focus on likes & status instead of quality of life.
Watch Hannah Brechner perform a TEDtalk about her initiative here:
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