Tuesday, 2 July 2013
Since last week it is possible to publish and sell your own book online via the famous Dutch webshop Bol.com. Great news for people like me, who love write and have always dreamed of their own book. The new initiative is called Brave New Books where every random person can publish his book and sell it on Bol. No annoying book publishers, but you being independent.
It is not a new concept though, as more and more websites have popped up with the same idea: jouwboek.nl, mijnbestseller.nl, tenpages.com but it is indeed increasing and therefore striking. The expectation is that in three years 25.000 books wil be published. I'm going to try out tenpages.com myself soon.
Sunday, 30 June 2013
This is an old clip of a teachter who teaches their pupils how discrimination and racism can occur within a class and how easy it actually is to solve it. It yields beautiful images that are to this day still relevant. The payoff at the end is brilliant and a perfect metaphor for what we deal with and face every day in our society. Like "Catcher in the Rye" is to high school students, this is part of your Upworthy required reading.
1:30: This teacher begins a study that will be talked about for 40 years.
3:00: She re-creates segregation and racism in her classroom.
7:45: Mrs. Elliott flips the entire class on their heads.
10:00 Jane Elliot makes the most profound discovery about us all
11:43: The students learn something that the world is still struggling to.
Source: click here
Saturday, 29 June 2013
20 year-old Martijn van den Broeck, student at the University of Technology in Eindhoven and also the designer of the so-called Healing Game, had the idea for its project because he wanted to combine something funny that makes you happy (in this case the game) with something totally opposite, the illness. Combining the virtual with the real, he says. 'I think the Healing Game relates to the next nature philosophy because our generation is born and grown playing with video games, we all know how to use them, I just figured a new unexpected application for video games, combining the virtual with the real, the entertainment with the helpful, the familiar with the extraordinary. The goal of this work is to stimulate discussion and debate by translating nanotechnological trends to everyday products', says Martijn.
The game works as follows: The player swallows an intelligent pill, containing nanoscale capsules and a substance that makes cancer cells glow. By controlling one capsule with a joystick, the player goes on a “search and destroy” mission inside his or her own body. Even friends and family can be invited to help.
Video games are no longer separated from the real world, the virtual world is also real and those worlds are blending more and more. I love how Martijn van den Broeck plays with this and dares to push the limits.
Source: click here
Thursday, 27 June 2013
Japanese scientists have succeeded to clone a mouse by only using one single drop of blood. The scientists used circulated blood cells who were collected from the tail of a donor mouse who was used to produce the clone. The female cloned mouse should be able to live a normal lifespan and could even give birth to young, according to the researchers.
Mice already have been cloned by using other parts of the body, such as white blood cells found in the lymph nodes, bone marrow and liver. The research the Japanese scientists were doing was to discover if it was possible to clone a mouse by only using circulating blood cells.
Want to know what 2000 calories look like? Watch the video below.
Wednesday, 26 June 2013
The video 'DNA Portrait' is a lovely short documentary shot by TED. 'It's a very accessible way for the public to engage with this new technology. It really brings to light how powerful it is, the idea that a hair from your head can fall on your street and a perfect stranger can pick it up and know something about it', says TEDGlobal speaker Ellen Jorgensen, who runs a lab in DNA-based technology. Adding: 'With DNA sequencing becoming faster and cheaper, this is the world we’re all going to be living in.'
Source: click here
Tuesday, 25 June 2013
Some of you probably don't want to know, but I nontheless I want to show you the facts about alcohol in the form of a infographic to give you an idea. Please do take into account that alcohol is alcohol, which brings a lot more health consequences with it, than non-alcoholic beverages or food.
Source: click here
Monday, 24 June 2013
Sunday, 23 June 2013
A Greek doctor snapped this amazing image during a caesarian section. Unusually, the amniotic sac remained intact as the birth progressed. Typically it breaks, but this time it did not -leading to the baby not even being aware it had been born. Until the amniotic sac breaks, the baby will continue to receive oxygen and nutrients from the placenta.
This baby was born safe and healthy. Isn't it beautiful?
Saturday, 22 June 2013
Friday, 21 June 2013
Tuesday, 18 June 2013
'In 20 years, cancer will rarely be fatal.' This prediction is from the cancer center Antoni van Leeuwenhoek in the Netherlands. According to the representatives of the center there is increasing knowledge about treatments, surgical techniques are becoming more accurate and also methods to identify DNA abnormalities in tumors are getting better.
This allows the doctors to treat patients with a more specific treatment, adapted to their own DNA. The cancer center is expected to cure 90 percent of all cancer cases over 20 years. Now only half of all cancer patients survives. Most of the time they don't get a customized treatment, but a standard treatment that has been tested on a large group of people, but this doesn't mean it will work with every patient.
Source: click here
Saturday, 15 June 2013
Above you can watch a short documentary about 'Unlocking the Truth', two sixth-grade boys from Brooklyn who like to do the unexpected. They formed a metal band and they believe they can make their dreams come true. An inspiration for every child. 'Just be yourself and do what you do best', say the boys.
Watch them perform live here:
Wednesday, 12 June 2013
Z-Machines is a new band in Japan composed of robots createdby students at Tokyo University. Mach (center) plays lead guitar with 12 picks and 78 fingers. Cosmo (left) plays keyboard and shoots lasers from its eyes. Ashura (right) is on drums and uses 21 sticks.
Monday, 10 June 2013
The advertising campaign is called “People For Smarter Cities”. A series of billboards has been conceived to give a value to it, offering passersby to sit or shelter. To discover in the following video.
Source: click here
Sunday, 9 June 2013
In Holland stealing bikes is a common crime. Everyone here has dealed with a stolen bike in his life. But now the smart Japanese have come up with a great concept that can solve the problem of bicycle theft and the lack of places to store our bicycles. Check the movie to see how this problem can be solved. A concept perfect for a bicycle country as the Netherlands, and in particular Amsterdam.
Sunday, 2 June 2013
What started as a relatively harmless protest about the removal of a famous park, has now turned into a large, stark demonstration in the Turkish city of Istanbul. Police have tried to violently precipitate a protest. Dozens of people, including some tourists, were injured around the central Taksim Square.
Maintaining the parkIn the last week of May 2013 a group of people most of whom did not belong to any specific organization or ideology got together in Istanbul’s Gezi Park. Their reason was simple: To prevent and protest the upcoming demolishing of the park for the sake of building yet another shopping mall at the center of the city. There are numerous shopping malls in Istanbul already, so the protesters wanted to prevent the destruction of the beloved park.
Violently approaching innocent citizensThere was not yet any newspaper or television channel that payed attention to the protest. It was a complete media black out, so the police could take its course. The police arrived with water cannon vehicles and pepper spray and they chased the crowd out of the park. In the evening of May 31st the number of protesters multiplied and so did the number of police forces around the park. And although the local government of Istanbul shut down all the ways leading up to Taksim square where the Gezi Park is located, yet more and more people more and more people made their way up to the center of the city by walking. They came from all around Istanbul. They came from all different backgrounds, different ideologies, different religions. They all gathered to prevent the demolition of something bigger than the park: the right to live as honorable citizens of Turkey. They gathered and continued sitting in the park. The riot police set fire to the demonstrators’ tents and attacked them with pressurized water, pepper and tear gas during a night raid. Two young people were killed because the police had run them over with their vehicles. Another young woman was hit in the head by one of the incoming tear gas canisters. The police were shooting them straight into the crowd. She is still in the Intensive Care. These people have no hidden agenda, as the state likes to say.
The money oriented stateTurkey is being sold to corporations by the government, for the construction of malls, luxury condominiums, freeways, dams and nuclear plants. In addition he government is looking for (and creating when necessary) any excuse to attack Syria against Turkish people’s will. And on top of all that, the government is interfering with its people’s personal lives aswell. The state, under its conservative agenda passed many laws and regulations concerning abortion, cesarean birth, sale and use of alcohol.
'We want involvement in our own city's matters'
Sources: click here and here
Saturday, 1 June 2013
Tim Doner began learning other languages when he was 13 years old. Although he also learns from books he mainly taught it to himself. In the video below, he shows how he prefers to teach himself the language and why. He makes a tour of New York and shows how he continues to progress. He speaks now twenty different languages fluently.
Tuesday, 28 May 2013
Are there any pictures or movies of you online that you would really like to hide? Things you've done who seemed really innocent back then, but that is now something you really don't want to get confronted with? Unfortunately, Google is everywhere and will always look over your shoulder. If you type in your name in the search engine those embarrassing party pictures will still be there. Also when your potential employer looks up your online behaviour.
At least preserve until?
The government is watching Google
Monday, 27 May 2013
In this clip in a funny way is pointed out that some people have a bitchy looking face when they are not deliberately trying to express their feelings through their facial expression. In this youtube video it is called ''bitchy resting face'. It stands up for girls who have a bitchy resting face, but aren't necessarily a bitch.
Sunday, 26 May 2013
Saturday, 25 May 2013
Youth, modern guinea-pigs of the leading brands
The most innovative companies, according to YOUTH, are the ones that dare to focus on the smaller group of innovators instead of the mass: the early majority and the late majority. If a product or service is successful (read: if the innovators and early adopters like and buy it), the early majority will follow and so on.
If you choose the most influential teenagers and young adults to represent your innovation, then you’re a clever brand. I must admit, I does take some guts to focus on the small group of ‘hip’ innovators in the city, instead of focussing directly on the mass. But if your product appeals to the ‘leading’ youth, a company has a chance to win a bonus; a product or service that is slowly but surely spreading to become a mass trend, resulting from their new reputation as an innovative and trendy brand.
1 ‘Brands Meets Blog’
2 Red Bull ambassadors
Red Bull has not only their famous Red Bull girls, who are most of the time typically sexy, spontaneous and energetic girls that represent and dole out the cans that give you wings on campus or on hip spots in the city.
Red Bull has also started ‘Red Bull University’, a 300+ student network empowered with the task of building Red Bull as a global brand, on campus. It’s a part time job for social students who can influence the crowd. A part time job, during your school week.
Red Bull is a leading and progressive brand in the marketing world. They dare to focus on young ‘innovators’ and ‘early adopters’ and believe the rest will follow, and yes they do.
By involving young people completely in their way of representing the brand, - f.e. they’re looking for student brand managers, who can lobby for them on campus -, they reach a huge audience. It’s not for nothing that they are indeed a leading brand, thanks to their modern guinea-pigs.
Brands and youth are connected to each other and leading brands have well noted that young people appreciate the opinions within their own social circle more than some celebrity it’s opinion.
Quality time with friends is the best time they have. Because of their busy lifestyles, relaxing with friends is the best way to spend time and take a break from their 24/7 incentive life. At a friday night in the pub or a cup of coffee in their break, this is where the conversations happen. Also about the newest innovative products or other interesting novelties. These moments are crucial for huge leading companies. They want youth to talk about their brand and to ensure that more and more interesting people are going to talk and write about it and eventually buy it.
Youth are looking for flexible jobs and representing a brand is most of the time a social affair. And inspirational and influential bloggers? They will just get products for free to show them off in the fashionable streets of London. One year later everyone will wear that particular pair of Ray Bann sunglasses and everyone will use that solar powered laptop sleeve from Mac.
VPRO . (2011). De BV IK. Retrieved March 19th, 2013 from: http://programma.vpro.nl/themadebvik/
Wikipedia .(2013). diffusion of innovations theory. retrieved May 16th, 2013 from: http://en.wikipedia.org/wiki/Diffusion_of_innovations
Becki King . (2012).The motherhood. Retrieved May 20th 2013 from http://themotherhood.com/blog/bloggers-to-brands-best-practices-for-working-together/
Brand meets blog .(2013). Brand meets blog. Retrieved May 19th 2013 from http://www.brandmeetsblog.com/
Red Bull University. (2013). Red Bull University. Retrieved May 20th 2013 from http://www.redbullu.com/
Friday, 24 May 2013
I had a conversation with Tom Carrington Smith from trend agency YOUTH. He gave me some great insights in big youth trends in London, as well as in market trends like products and services, and it seems more and more likely that these trends go hand in hand.
Friends are InfluencersAs came out in the interviews, friends play very important roles in the lives of youth. YOUTH has also noted this and sees this as a shift. Celebrities aren’t as much of an influence on youth as they used to be. Friends are now the biggest examples for youth to emulate. If friends buy or do certain things they are more likely to copy their behaviour than the behaviour of some random famous person that they don’t have a personal connection with. Youth is more able to see celebrities in perspective and they realise celebrities aren’t always the right example for them. This perception increases with age.
Innovators are the first individuals to adopt an innovation. Innovators are characterized as ‘willing to take risks, youngest in age and having the highest social class. Early adopters are the second fastest category of individuals who adopt an innovation. Early adopters are known for their great influence on their social environment. Early adopters are also typically young in age and are also provided with a higher social status. When early adopters are enthusiastic about a certain product or service, it’s up to them to share it with their social circle. So it really depends on them if the product or service will achieve the cherished break-through to the early majority.
In the cartoon below you can see how the theory is build up and how it works.
Thursday, 23 May 2013
As I said in my introduction I immediately found out that there was one trend that really stood out. The sources I used to provide solid trend insights stated and confirmed this change in relationship between brand and young consumers. In addition the outcomes of my research confirmed my previous research on youth trends as well, so there my substantiated youth trend was born.
In the interviews I had with several youth on the street, I involved questions about their quality of life, like: What are the most important things in life? What do they do on an average day? What do you enjoy most? All questions that can lead to their view on their quality of life.
Here are the insights that I got from the interviews I did with youth in London. They are pretty coherent with the insight I got from the meeting with YOUTH. You will quickly notice the overlaps, because I will slowly work towards one trend that has emerged the most from out my research.
Things in life are moving faster than ever and youth is constantly getting incentives from the world around them. Youth are masters in handling all the input and are almost robotic multitaskers. They easily switch from online to offline and vice versa, these worlds blend together effortlessly in their lives.
Ideal jobs for young people will be jobs that are flexible and that can fit into their busy schedule. Favourite jobs are jobs in coffee shops, lunchrooms and bars that have late closing hours. When I ask them if they would like to have a job that they can carry out while they’re at school in their breaks or something, they react positively. It would save them a lot of time. Why I asked them this? More on that later in the report.
Well spent Quality time Because of the busy schedule of average teen in London they tell me they are much more aware of the fact that spending quality time is really important. Life rushes by, so a lot of the (mostly) girl I spoke are attending in some kind of mindfulness class, like yoga or pilates. This is not only for sporting reason, but it’s also seen as fun getaway with friends, out of the hurry of the city.
They’ll leave their smartphones for a second to play cards with friends or to drink coffee with mum or dad. Family is important for them, although they do admit that they don’t spend as much time with family as they would like. There is simply too little time. Fun has to be planned, but if there’s fun in their agenda it will be super fun and real appreciated, well spent quality time.
Wednesday, 22 May 2013
This trend report is based on qualitative research
carried out in the city of London.
Ever since I work at youth communication agency ‘Jong & Je Wil Wat’ in the Netherlands I got intrigued by the fast and innovative generation called generation Y. Youngsters are the innovators and early adopters (These terms are being explained later on i this report) of the world and therefore the first ones to pick up on a trend, which makes them a very interesting target group for companies. At the same time there is a lot expected of them which puts a lot of pressure on them. I am curious how youth thinks about their life, what their values are and how companies adapt to this. My research question is therefore: What is a striking youth trend in London and how do companies react to this?
In my research I focused specifically on generation Y. This generation is specified by a lot of youth experts in many different ways, but in this report the indication of generation Y is youth from around 15 to 25 years old. My research consists of interviews where I asked generation Y about their lifestyle and about what matters to them and what makes them happy. In addition, and no less important, I visited a youth trend agency in London and talked about youth trends in London and how companies adapt to this.
After finishing carrying out my research methods, I saw a trend recur. First I want to show you the outcomes of the interviews and the meeting with trend agency YOUTH. Then I want to give you examples that support the outcomes and the trend I describe. Enjoy reading my report: Youth, modern guinea-pigs of the leading brands.
Tuesday, 21 May 2013
Intel International Science and Engineering Fair
Intel Foundation Young Scientist award
Knowledge, curiousity and experience
See below the video of Eesha's victory and get an impression of the Intel ISEF.
Thursday, 16 May 2013
Yesterday it suddenly occured to me, a lot of tweets of youngsters were about the social network Path. After a little bit of research I figured it out. This week a huge hype emerged regarding the application Path. There is an immense growth going on as to acceptances among young people, as it would be 'the new Twitter or Facebook'. Last monday they transcribed the 10 million users.
What is Path?
Path has been popular in the U.S. for months now, especially in high schools, and now the Dutch youth seem to like the app aswell. What's remarkable is that the app already exists from November 2010 and was mainly used by fanatic Path fans who value the small and intimitate aspect of the social network. The sudden hype therefore leads to annoyance with the early adopters among the Path-users. But how did the hype exactly arise so suddenly?
In February 2012 Path had already been fined with $ 800,000 for this. For this reason they then added the option to give or refuse permission to save and use your contacts. The annoying thing is that the option of giving permission to spread messages in your name is automatically checked by Path. If you don't want Path to use any of your contacts you should still uncheck the option to make sure it doesn't spam your friends.
From intimate network to mass hype
How long the hype will last is unclear, but what is clear is that this social network doesn't owe it's popularity by guaranteeing it's values: privacy and intimacy.
Wednesday, 8 May 2013
I think I’d love to go grocery shopping with Michael Pollan and Michael Moss (writer of the book: Salt, Sugar Fat), although I probably would feel guilty buying any type of processed food. But they're very inspiring and they know so much about the food industry. I imagine I'd be buying chocolate and cookies and they'd be telling me why I shouldn't be. Honestly, though, I found this vid so interesting, I wished it was a full-length documentary.
Friday, 26 April 2013
Thursday, 25 April 2013
Because of the crisis also youngsters have to be more creative as it goes for spending their leisure time. Not everything is affordable any more and the gym subscription is one of the first things to cut back on. But this doesn't mean youth don't exercise any more! In addition to running in the open air and Insanity there is an increasing offer of healthy/sport/lifestyle blogs that can help you to manage your weight, strength and fitness. An example is Blogilates, a website that focusses on young women who want to live a healthy lifestyle. The website offers video workouts, healthy recipes and even training schedules, completely for free.